Design shaped by people, evidence and real-world problems.
I am a Birmingham-based UI/UX Product Designer and Digital Accessibility Researcher creating evidence-led, inclusive digital products. My work spans product leadership, open-source accessibility tools and peer-reviewed research published by IEEE and Springer.
Product design leadership · Accessibility research · Community impact
01Foundations · Pakistan
Technical learning opened the door to a career in digital design.
Technical foundations
I completed a Professional Computer Course from January to July 2014, followed by Computer Hardware and Networking training from August 2014 to August 2015. These courses established the technical foundation behind my later design work.
BSc (Hons.) Electrical Engineering
I studied Electrical Engineering at MUST University. During university, my interests expanded into visual communication, digital products and community-led technology initiatives.
GREEN Society leadership
From 2016 to 2019, I progressed from Graphic Designer to Social Media Head and then Vice President, working with a team of more than 20 people on communication, digital awareness and community activities.
02Design practice
Independent work developed into product thinking and leadership.
Independent design practice
My professional design career began in 2017. By 2023, I had delivered more than 1,500 graphic design, web and UI/UX projects for more than 1,000 international clients through Fiverr. The work taught me to connect design decisions with user expectations, business goals and delivery constraints.
ApnaKaam Program
I started ApnaKaam in 2019 as an independent programme for practical digital skills, real client work and online business opportunities. I trained around 25 students and helped produce over 10 success stories before the programme closed in 2021.
Product Designer to Lead Product Designer
I joined as the company’s first dedicated Product Designer, established its first structured design system and led cross-functional UX work across navigation, onboarding, checkout and wider product flows.
03A new chapter · United Kingdom
Birmingham and Ulster University broadened the questions I wanted design to answer.
MSc International Business
Moving to Birmingham added a wider organisational perspective to my design background. The degree helped me examine how products create value, how teams make decisions and how research can support strategy.
My leadership principle
Lead with clarity. Design with evidence. Leave every system easier for people to use.
I see leadership as making direction clear, helping people do their best work and turning complex problems into practical progress.
The next chapter: accessibility with purpose
04Healthcare & lived experience
Digital accessibility became connected to dignity, independence and everyday life.
Healthcare and lived experience
Working in UK healthcare with people living with different disabilities changed how I understood accessibility. Digital barriers became connected to dignity, independence and access to essential information and services. This experience became the bridge between my product background and later accessibility research.
05Applied accessibility research
I investigate barriers, build practical responses and evaluate the results.
Accessibility research and open-source tools
In November 2024, I began the A11y Smart Color Contrast Checker. The work developed into an IEEE paper published on 22 May 2026 and a Springer study published on 7 July 2026 involving 52 visually impaired participants. I presented the research at IEEE ICAIII, QAHE Global Connect and HCII 2026.
06Education, community & recognition
Sharing knowledge has remained part of the work, from Pakistan to the UK.
Education, community and professional contribution
My college sessions reached 400 students, and my university workshop reached 100 female students: a total reach of 500 students across these activities.
My Figma course later reached 14,037 Udemy enrolments by 31 August 2026. In the UK, I have continued contributing through accessibility speaking, conference presentations, project judging and knowledge sharing.
College digital-skills sessions
My college sessions covered digital skills, career opportunities and online business, reaching 400 students in total across the sessions.
Accessibility: Building Bridges, Not Walls
I was an invited speaker at the Rubber Duck Brum technology meetup in Birmingham on 17 February 2026. The event was organised by George Hall of Good Growth and the Eventbrite evidence records 105 attendees.
I continue to work where product design, accessibility and applied research meet.
These areas are parts of the same practice: understanding real barriers, designing clearer experiences, testing ideas with people and sharing what the work teaches.